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Mina wa Ilaina – Reviving the Legacy of Arab Intelligence

🎙️ Mina wa Ilaina – Reviving the Legacy of Arab Intelligence

📌 AI was always ours. Now, we reclaim it.

Campaign Overview

🔹 What is Mina wa Ilaina?

  • A high-impact AI campaign centered around a groundbreaking podcast featuring Al-Khwarizmi (AI-generated voice & storytelling).
  • The campaign positions AI as a continuation of Arab intellectual legacy.
  • Connecting history, innovation, and the future of AI in Saudi Vision 2030.
  • Why a Podcast? 🎙️ Podcasts have a global listener base of 464.7 million people, with a 34% increase in engagement year over year (Statista, 2023).
  • AI-related podcasts see higher retention rates as listeners engage for in-depth discussions (Edison Research, 2023).

The Podcast as the Core Strategy

🎙️ The Central Narrative

  • One main podcast episode (30-60 min) where Al-Khwarizmi discusses AI, investment, and education for businesses & students.
  • The foundation from which all other content is extracted.

📌 Main Quote: “AI was ours before. It’s time to reclaim it.”

🔹 Podcast Impact on Engagement:

  • 60% of podcast listeners take action (Google Podcasts, 2023).
  • Long-form content builds authority & deep audience trust (Nielsen, 2023).

Content Extraction & Strategy

📌 1 Podcast →